Decoding Social Media Engagement: Essentials, Importance, Strategies, and Challenges
Bygone/Evolving-Social Algorithm | Tips & Tricks | Strategies
Essential Strategies for Social Media Engagement Success
Intro:
Understand the basic concepts involved in social media engagement. What it is? Why is it important? How to do it? Strategies involved in it? Challenges involved in it? Plans to do it? Latest algorithm Updates and much more.
Boost your Engagement Rate - A free IG <1 min Nightmare Strategy for all Readers : Link at the end
What is Social Media Engagement?
An engagement on social media channels between the audience/user and the content.
An activity that audience/users perform on your content.
An engagement can be by any means or on any social media platform.
A social media engagement can be for any objective of the Brand/Business.
A social media engagement occurs voluntarily or happens on the go.
Ask yourself these Questions such as :
Why my audience should engage on my content?
How are they going to be beneficial from it?
Will my content be valuable for others?
Will my Content outrank others for better engagement on mine?
Will engagement increase Growth rate or success rate?
Will the engagement be meaningful on my content?
Will the engagement drives from my TA?
and many as such Questions...
A simple scenario for an example :
When you are crossing a street and suddenly a well wisher seem to cross the same road along with you but at the end they seem to come towards you to just shake a hand. They say “the way you hold your mother hand while crossing the road seem to be that you are a care taker of your mom”. As a result, it brings happiness in them and can bridge a gap between mother and daughter. On the other side, the communication the mother and daughter had with a stranger can take a long way if they are meant to be or want to take it forward as such they can stick with you if they feel they are like-minded.
This is an example of real life scenario. When it’s related to social media, the engagement by some audience on your content starts. A stranger can like the content and perform by means of any activity available on social channel and build a connection. A connection which could lead to perform more such activities in future when your content is RIGHT for them.
The way you interact with your audience and the measures you take to build a rapport with your audience matters.For this to happen,your content should be appealing to your audience.
You can try it out, this way too: Create awareness with physical presence or social presence, give solutions to your TA pain-points, now give time for them to evaluate you, promote your brand to your TA for engagement.
Why Social Media Engagement is important?
Driving traffic
Leverage your content
Audience Participation
High visibility
High Value
Boosts Creators confidence
Long term connection
Generated with AI tool Followers Growth
Liveliness on your page
Types of Social Media Engagement?
Different channels offer different levels of audience involvement. It also encompasses its own rules based activities. You should ensure that all the activities take place on your content or in your profile with its full potential. Additionally, the activity rate on each social media interaction ranges from low to high. Follow different methodologies and experiment to bring forth some action on your content.
Also, understanding and leveraging the varying levels of engagement on different social media channels is crucial for optimizing content performance.
Likes, Comments, Shares, Saves, Mentions in stories,Tags,Direct Messages, UGC, and so on are some social media engagement activities.
Consideration for social media engagement:
Likes - Likes grow when people enjoy liking your content. It might be due to your images, content, or any other which captures your audience attention.
Comments – When audience find your POST to be valuable and would love to comment by inputting their thoughts.
Shares – When your content is exceptional, it must function well in order for the audience to perform this task.
Saves – Users wish to use your content or refer back to it since it gives them a solution to their problem.
Mentions – Users wish to mention you,tag you on social platforms/forums. Simply means addressing someone directly or including them in a discussion or interaction.
Subscriptions – When users love to pledge a support for your hardwork.
Ratings –Audience want other users to find it helpful and bee seen in a pool of market
How to increase Social Media Engagement ?
In order to maintain a connection with each of your audiences and avoid losing them on a regular basis, you need to have a clear objective in mind. Secondly, you should concentrate on attracting new visitors to your page through your content.
In addition, try to determine which channel or platform has the ideal proportion of the target market for your brand.Consider using that platform to develop your brand.Similar interests, preferences, and behaviors will characterize your target audience.
Now create content that aligns with,
Interests,behaviours
pain points
Solutions to problems
Answer questions
Guides on your personal growth on specific channel.
Personal Story
Some Tips and Engagement tactics you must know to increase your Social Media Engagement.
For instance before 2024, IG algorithm stated that the content is shown to followers first, based on the engagement rate if high,shows to non-followers as well.
As per 2024, the original content is preferred and pushed.
AI generated content, visuals should be tagged.
The GOOGLE Algorithm too works on similar model of showing recently released content to some people ranking higher – based on bounce rate,CTR and other measure from audience engagement rate, it takes content to the next level of showing to wider audience otherwise it pushes to lower rank.
Experiment with Static images, informative videos with captivating visuals.
Your caption that captures attention and foster engagement.
Hashtags can categorize content,popular and niche related hashtags brings reach and helps you find your content from the pool of others.
Generated with AI tool Make sure you are in making use of latest trends/features and updates of the channel with your content. This will help to blow up/boost in your initial stage.
Why Social Media Engagement for Business ?
For Sales (Conversions) – Social media engagement has the ability to turn your target audience into paying clients since they are aware of you from the moment you publish content and know that you have provided them advice and ideas. As a result, they will want to connect with you as a customer.
Builds Trust – When Queries,Solutions,Comments are addressed properly, it builds trust
Long-term relationship – Social media engagement helps to build trust,credibility with your customers. They will blindly depend on you for any concerns or for any solutions that you provide. By doing this, you may support them in growing their company and win their loyalty over time.
Website Traffic – Social media engagement when directed/promoted rightly on various channels helps to effectively drive in website traffic.
High revenue – Once all the above points are fulfilled, you can expect higher value in your revenue.Also depends on your right TA reach. How well you're connected with your audience through social media engagement,what pain points have you resolved etc...
Challenges in Social Media Engagement?
No engagement=>No reach – The algorithm clearly says that when a user or follower interacts with your content, only then it reaches further more wider audience.Almost all of the social media channels follows the same basic rule.
Negative feedback/comments –Let go of negative comments, they are anyways crucial. Handle Negativity like a PRO.
High rate of competition – For every topic, there is a competition. But content relevancy ,fresh content and consistency are preferred most to push further for wider audience.
Generated with AI tool Keeping up with trends- Be updated with trends. Social media trends and users preferences changes rapidly. To stay current and interesting, businesses must keep up with evolving trends and modify their content and strategies accordingly.
To stay ahead of the game,
Algorithm Updates and changes- Social media platforms frequently update their algorithms, impacting the visibility of organic content.Due to which, Businesses must adapt their strategies to ensure their posts reach their target audience effectively.
2024 Tech updates such as:
As per 2024-IG updated that content is shown to followers and non-followers at the beginning. Based on engagement rate-it will be showed to wider non-follower based audience.
Collaborations between creators.
You may be receiving unskippable video adverts in your main Instagram feed soon.
Quick Link for X Tests Communities on Bottom Navigation Bar.
X Is Hiding Post Likes for All Users.
LinkedIn, IG, FB adds Labels for AI Generated Content.
TikTok’s Testing DM Streaks to Prompt More Engagement.
WhatsApp Channels Is Now up to 500M Users
Explore more such @ Latest Tech Updates
or redirect to Tech tonic from my Substack site->Socialmediatoday
Social Media Engagement plan?
Find objective or goal to get more likes, comments, saves : Identify HOW to get more social media engagements that can boost your rate on your channel provided that the objective is met.
Target Audience Analysis : Analyse your audience, their persona, their demographics, behaviours, interests and target or retarget them whenever you’re ready.
Content Strategy for caption and visuals : Create hook captions on visuals too. In addition, Story-telling, tone/voice of the brand,relevancy,appealing visuals and engaging with your audience matters.
HT’s Strategy : Identify hashtags that are relevant to your content,niche related and reach related too.But for IG(as a tip),focus on keywords that matches your content,
For Example :If your content is about story-telling of your growth then use-#brandstorytellingtips
For Tips and Tricks related content - #brandbuildinghacks #brandgrowthwithstrategies
Content Schedule : Understand the analytics/insights from your social media platforms and then understand the audience mostly spent time on SM, accordingly you can schedule. For beginner accounts with less followers and less engagements won’t be shown but in later scenarios-it will.
Engage by replying to comments, messages and feedbacks, hosting contents, running polls.
Lastly, Collaboration with Influencers or UGC for brands/business : If you’re in a seek of good reach, this strategy works well for businesses.
Contd…Variation and table structured in brief↓
Understand in detail of the Engagement Rates for different platforms/channels.
Higher watch time->High engagement->High reach
For IG-Here is an in-detail information on Engagement rate.
Less than 1% = low engagement rate.
Between 1% and 3.5% = average/good engagement rate.
Between 3.5% and 6% = high engagement rate.
Above 6% = very high engagement rate.
For Linkedin
A 2% LinkedIn engagement rate is also considered good, and an above 2% engagement rate means you are doing great.
Explore for the remaning channels - Engagement Rates of SM channels
In additon, Calculate your engagement rate for creators/business profiles of IG here↓
Engagement Calculator for your IG Profile
In Phlanx.com platform the best brands advertise for collaborations.You can too participate and introduce your brand for collaborations.
Lastly, I want to help you sky-rocket your Brand/Business
TRY Zapier- It has integrated applications for Automations.
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