Competitive Analysis: Branding & Personal Branding - PART 2
Competitive analysis at a deeper level
(Analysis instead of Competitive Questions) Competitive questions: Branding & Personal Branding - PART 1 Contd...
Competitive Analysis 12: User Persona
Clearly defined in knowing the utmost in-depth insights of a brand or a self-brand. Insights of competitors too. To understand variably to skyrocket any business to further levels.
The key factors one can dive into personally to elaborately collect the right info. This definitely helps the hidden gem used for any business being on the topmost level today.
Personal profile
This category include age, gender, country, education, ethnicity, life goals, personality, and life experiences.
When your brand cannot see some drastic positive result. Then these are some constant factors that you are missing out on looking into for your own brand and analyzing your competitors brand.
Are you the right person with the right qualities and the right profile, reaching out to the right audience? Analyzing the measurement to see if your audience with the right persona will work in building your brand plays an important aspect. Experimenting in all ways possible and following your mentors or experts with the right knowledge and experienced behaviors will help you a lot.
The demographics matter. And here are some examples of how it is beneficial.
The age difference people, where some will look content and visuals related to easy going, some for technical, some for fun elements, etc. Obviously, two different genders interests lie in different paths. Curating rightly for them is all that makes sense. Some countries might not go well with the global language preferring their regional language. For those make use of the tools rightly. Highly educated ones might look for their level of expertise in content and brands delivering it. Life goals, personalities, and life experiences can define well for those what interests them on a daily basis and as such.
Financial profile
This category include income, expenditure, saving pattern, and spending pattern.
Applies to those who withhold a lot and are interested in investing to get their work done. Some behaviors relate to those who highly spend for what they get in return, while others don’t matter for the best but something to gain.
Some invest more to get more. While some want to invest less but get more out of it. These are some analyses used by your competitors, knowing they are ahead of you.
These analyzed demographics can be further used for brand content, word of mouth, paid ads, unpaid marketing, and as such.
This tells you to use an effective strategy for your brand. The right tweak here and there played well will be a right catch for the right throw.
Competitive Analysis-SWOT ( Strengths, Weakness, Opportunities, Threats)
Competitive Analysis 13: Strengths
Knowing the brand/personal brand strengths will help in building the better version. The core activities and solutions it resolves are some major uplifts to a brand success story. Identifying them and utmost preference for it will map to the right target. The differentiated strength you carry in your industry will help your audience in choosing the brand among the crowd.
Competitive Analysis 14: Weakness
You’ve overcome some obstacles. The highs and lows were part of the story. And you’ve begun to understand that downfall hit for your brand. Experiment, but never get back to what made you fall.
Focus on developing something you think is the weakest point your brand holds. Solely focus on it until you can see a drastic change. And the one that you focused on to uplift should be the one your target audience is wishing for. From you.
Competitive Analysis 15: Opportunities
As we know, there seem to be N number of opportunities lying out there. Try them if you know that enough investment can give enough success rates.
Those chances in the market are meant for you, your brand, and yourself. Those recent trends are to be put in a well-practiced manner for you to grow. Getting stuck with the past trends and innovations is just a rock with no movement on a hilltop. Bring on new ideas, experiment, innovate, and strategize well; your competitors are building up and your audience is wanting for.
Competitive Analysis 16: ThreatsÂ
Be aware of the downfall and threats in the industry. Affecting your competitors, next might be you. Be well prepared to not get affected by those attacks in your industry. Stay updated.
Competitive Analysis-Brand Voice
Have you updated your brand voice, or does it remain the same?
Let your audience know the notice that you’ve issued somewhere. Follow the same rule of how the style and communication make your audience understand it’s you. Big brands just like yours give this. They follow the rule of consistency and the same voice throughout their brand-building process. A message that stays in everyone's mind and heart. Not just direct marketing and branding, but a story that connects well in everyone's life.
It sets you apart from your competitors. Stay unique and relevant.
Competitive Analysis 17: Define company culture.
The client handling, service care, friendly nature, rules and regulations to be followed by the working professionals and by clients, method of tackling problems, solution providers, staying loyal, adjusting with the vision and mission of the company, and as such. Everything of these falls under the culture that your brand sticks to.
Competitive Analysis 18: Describe your customers using 4 words.
Your customers are everything. Without them, there seem to be uncertainly no movements in your brand/self brand.
They are your hidden gems. Finding them and delivery under the right terms is what they want in favor of you.
Budget conscious: Study them on how well they stay to be budget friendly.
Service seeking: Study them on how much they would long for you.
Quality-driven: Study them on how well they want good quality takeovers from you.
Time-oriented: Study them on how well they want you to fine within a time limit.
Competitive Analysis 19: Decide the tone of your brand.
Competitive Analysis 20: Create a list of brand attributes.
Give some choice to your customers. The choice of attributes that you give to your customers can bring out the greatness of your brand in the future.
Restrict if needed.
Describe those characteristics of your brand for your customers to understand what to expect from your brand.
Affordable, friendly, luxury, and fun are some examples.
Personal Brand Voice
Competitive Analysis 21: Be authentic and true to yourself.
Show who you are. Not to be a fakish actor. But a true star. True Star will try dedicating with multiple roles, making their audience expect to return more. The more you’re being the real you, the more your ideal client will get attracted to you. If you find that you are being vulnerable to yourself, then change that. You can come back with attractive attire for your audience.
Competitive Analysis 22: Use consistent tone and language.
Consistency helps your ideal client find you at ease. It builds credibility, on the other hand, along with a lot of variations in your content for your page to go hand in hand day by day.
Your audience shouldn’t feel if it’s confusing them with a lot of differences. The tone and language are to be the same throughout.
Competitive Analysis 23: Show personality and uniqueness.
Your audience finds a lot of pages and profiles day by day. What differentiates yours from the rest is the question.
Revealing your personality through the content or relevant story that goes day by day as a routine. But inspiring ones.
Competitive Analysis 24: Connect with your audience on a personal level.
With less time or with just a single post making a huge difference will workout better.
On the other hand, dedicating hours to complete the job through the right source is what makes them stay focused with you. The credibility and trust that you build right for them will make them stay longer. Giving them space on what to expecthile building their project gives your page a reputation that cannot be destroyed. All this can happen if you truly connect personally with your audience.
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